This is what social needs to be:a method of creating real value for customers,connecting them deeply and efficently with the information they need to become-and then stay-satisfied,long-term customers of the companies and brands that matter to them.
企业“社交化”的真谛是为顾客创造真正的价值,深入有效第提供他们所需要的信息,让顾客满意,把他们变成企业和品牌的长期忠实用户。
——汤姆•凯利(Tom Kelly,莫科西软件公司总裁兼首席执行官)